Jason Simmons has been obsessed with socks since he founded DeadSoxy in Dallas, Texas in 2013 — convinced that the most overlooked item in a man's wardrobe was also the easiest upgrade. A Clarksdale, Mississippi native and Ole Miss alum, he now works with brands, retailers, and wedding parties on private label and custom sock programs, personally overseeing everything from fiber selection to final packaging. When he's not nerding out over merino blends, he's probably talking about Ole Miss football.