Founder & CEO
Jason Simmons
Building DeadSoxy from Dallas since 2013.
Lonati Machines/2M+ Pairs Sold/500K+ Customers/Dallas, TX
Jason Simmons is the founder and CEO of DeadSoxy. A Clarksdale, Mississippi native and Ole Miss grad based in Dallas, he started the brand in 2013 on a single bet: the most overlooked item in a man's wardrobe was the easiest one to make better.
DeadSoxy runs on Lonati machines, the best knitting equipment in the world. Every pair is engineered with TrueStay™ grip technology and built from raw materials selected without compromise. Jason works directly with brands, retailers, and wedding parties on private-label and custom sock programs, personally overseeing every program from fiber selection through final packaging.
When he's not nerding out over merino blends, he's probably talking Ole Miss football.
“The most overlooked piece of every wardrobe was the easiest to engineer better. So we did.”
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DeadSoxy's custom and private-label programs serve safety equipment manufacturers, global retail chains, hospitality groups, university teams, and wedding parties. Anywhere people need premium socks done right at scale.
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