Your Brand on Retail-Grade Socks — No Design Cycle Required
Choose from proven, best-selling sock builds. Add your branding. Ship retail-ready in as little as 8 weeks. 1.8M+ pairs shipped.
- 8-week turnaround
- 100 pair minimum
- Italian Lonati quality
- Skip the design cycle — pick proven, best-selling builds
- Custom labels: bands, hang tags, woven tags, or minimal poly
- Start lean with WL — graduate to Private Label anytime
Get Started Today
No commitment — we'll follow up within 1 business day.
Trusted by brands you know
-
Who it's for
- Footwear, golf & lifestyle brands adding a high-margin accessory fast
- DTC & boutiques testing category fit or a capsule without a design lift
- Merch & promo teams that want retail-grade (not giveaway-grade) socks
- AOV programs: "Spend X, get a pair" — simple, high-perceived-value add
-
Who it's not for
- Brands needing bespoke graphics, custom knits, or specialty packaging (choose Private Label)
- Teams optimizing for lowest unit cost over quality (we're premium, not commodity)
Your Label. Your Way.
We offer fully customizable labels tailored to your brand's unique vision. With a variety of types, fits, and finishes, we ensure every detail aligns with your style and standards. Whether you need woven tags, printed designs, or embossed finishes, our precision craftsmanship guarantees a polished, high-quality look that sets your socks apart.
Your Brand.Our Socks.
Premium retail-ready socks — branded as yours, backed by the manufacturing infrastructure behind 2 million+ pairs sold. No design work. No factory sourcing. No risk.
Where This Fits in Our Manufacturing Model Framework
White Label is one of three manufacturing models we offer — the fastest path from order to retail-ready product. You get pre-curated DeadSoxy designs with your brand's label, labels, and packaging.
- MOQ: 72 pairs opening order
- Pricing: $3.25–$5.50 per pair depending on quantity (see pricing table below)
- Timeline: 2–4 weeks
- Programs: Pima Cotton or Merino Wool dress socks (mid-calf or over-the-calf)
- Best for: DTC brands, retailers, boutiques launching a premium sock line without product development
Compare White Label vs Custom Logo vs Private Label/OEM to find the right fit for your business.
Manufacturing Models at a Glance
| White Label | Custom Logo | Private Label / OEM | |
|---|---|---|---|
| What You Get | Our proven designs, your brand labels and packaging | Your logo knit into our sock construction | Fully custom sock built to your specifications |
| Minimum Order | 72 pairs per style | 100 pairs per design | 200 pairs per style |
| Price Range | $3.25 – $5.50 per pair | $4.50 – $8.00 per pair | $5.00 – $15.00 per pair |
| Timeline | 2 – 4 weeks | 4 – 6 weeks | 6 – 12 weeks |
| Design Work Required | None — choose from catalog | Logo file only | Full design specification |
| Sampling | Free sample kit (Growth tier+) | $50 per sample pair | $75 – $150 per sample |
| Materials | Pima Cotton or Merino Wool | Pima Cotton, Merino, Bamboo, Polyester blends | Any — full material sourcing |
| Best For | Brands launching fast with proven product | Corporate gifts, events, promotional products | Brands building a fully custom sock line |
Premium socks, ready for your label
White label means you skip the months-long manufacturing process. We produce retail-quality socks from our proven catalog — then brand them entirely as yours with custom labels, hangtags, and packaging.
Your customers see your brand. Your packaging. Your story. They never know we exist. You get a product trusted by over half a million consumers, without the factory headaches, minimum order nightmares, or six-figure development budgets.
Request a Catalog
Three steps to your branded sock line
From first conversation to finished product on your shelf — in as little as two weeks.
Choose Your Styles
Browse our proven catalog of dress, athletic, crew, no-show, and specialty socks. Select the styles, colors, and materials that fit your brand and customer.
We Brand It Yours
Send us your logo and brand guidelines. We apply your custom woven labels, hangtags, belly bands, and packaging — so every touchpoint feels unmistakably you.
Ship & Sell
Receive your branded inventory ready to sell. List it online, stock your shelves, or fulfill orders through your own channels. We handle reorders when you need more.
From order to inventory in 14 days
Here is exactly what happens at each stage of your white label order.
Order Confirmation & Style Selection
You confirm your styles from our catalog, submit your logo and brand guidelines, and approve the branding placement mockup. Your account manager locks in production scheduling.
Label & Packaging Production
Custom woven labels, hangtags, and packaging materials are produced to your specifications. All branding production is handled in-house — no third-party delays.
Branding Application & Assembly
Socks are pulled from finished goods inventory, matched to your order, and branded with your labels. Each pair is assembled with hangtags, belly bands, and packaging per your brand spec.
Quality Control & Inspection
Every pair is hand-inspected at our Texas facility. We check construction integrity, label placement, packaging alignment, and overall presentation before anything ships.
Shipping & Delivery
Your branded inventory ships via your preferred carrier. Scale tier orders (1,000+ pairs) qualify for expedited 10-business-day turnaround.
Built for brands and retailers who move fast
Whether you are launching a new brand or expanding an existing product line, white label eliminates the barriers between idea and revenue.
E-Commerce Brands
Launch a premium sock line for your online store without sourcing factories, negotiating overseas, or tying up capital in custom development. Test styles with real customers and scale winners fast.
Boutique Retailers
Stock your shelves with premium branded socks that carry your store's name — not someone else's brand. Higher margins, exclusive product, zero competition from Amazon.
Fashion & Lifestyle Brands
Extend your apparel or accessories line with socks that match your brand's quality and aesthetic. Add a high-margin product category without building a sock division from scratch.
Subscription Box Companies
Offer a premium branded sock as a hero item in your box. Consistent quality, reliable supply, and packaging that looks like it belongs next to your highest-tier products.
Not your average blank sock
Every pair in our white label catalog is built with the same 200-needle construction, premium materials, and retail-grade finishing that earned us 500,000+ loyal customers.
Dress & Executive
200-needle long-staple cotton. Reinforced toe and heel. Stay-up construction.
Athletic & Crew
Performance blends with cushioned sole. Moisture-wicking. Arch support.
Specialty & Pattern
Statement designs, seasonal options, and bold patterns for trend-forward brands.
The infrastructure your sock line deserves
You are not buying from a random wholesaler. You are partnering with a brand that has spent years perfecting every detail of sock manufacturing.
200-Needle Precision
Most wholesale socks use 100–144 needles. Our 200-needle machines produce a denser, smoother knit with better elasticity and durability that your customers will feel immediately.
Retail-Proven Product
These are not untested factory samples. Every style in our catalog has been purchased, worn, and reviewed by real consumers. You are selling a product with a proven track record.
Full Branding Suite
Custom woven labels, printed labels, hangtags, belly bands, tissue paper, custom boxes — every detail of the unboxing experience carries your brand identity.
2–4 Week Turnaround
Skip the 3–6 month custom manufacturing timeline. Our white label program gets branded inventory in your hands in as little as two weeks from order confirmation.
Low Minimums, Real Margins
Start with as few as 72 pairs per style. Scale on your terms. Our pricing structure protects your margins whether you order 72 or 5,000 pairs.
Made in the USA
Every pair is produced domestically and hand-inspected in Texas. Shorter supply chains mean faster turnaround, easier communication, and consistent quality control.
Simple pricing. No hidden fees.
Every tier includes free design support, custom branding, and a dedicated account manager. Volume discounts applied automatically.
Starter
- Full style catalog access
- Custom woven or printed labels
- Standard hangtags
- 2–4 week turnaround
- Dedicated account manager
Growth
- Everything in Starter
- Custom packaging options
- Belly bands and tissue paper
- Priority production scheduling
- Free sample kit
Scale
- Everything in Growth
- Custom box packaging
- Volume reorder discounts
- Expedited 10-day turnaround
- Quarterly trend consultation
What you keep at every tier
Based on typical retail pricing of $15–$18 per pair for premium branded socks.
| Tier | Order Size | Your Cost | Profit at $15 Retail | Profit at $18 Retail | Margin Range |
|---|---|---|---|---|---|
| Starter | 72 – 249 pairs | $5.50 / pair | $9.50 / pair | $12.50 / pair | 63% – 69% |
| Growth | 250 – 999 pairs | $4.25 / pair | $10.75 / pair | $13.75 / pair | 72% – 76% |
| Scale | 1,000+ pairs | $3.25 / pair | $11.75 / pair | $14.75 / pair | 78% – 82% |
All tiers include free design support, custom branding, and a dedicated account manager. No setup fees.
Product Specifications
Every pair in our white label catalog is built on the same production line as our retail collection.
| Specification | Dress & Executive | Athletic & Crew | Specialty & Pattern |
|---|---|---|---|
| Needle Count | 200-needle | 200-needle | 200-needle |
| Primary Material | Long-staple Pima Cotton or Merino Wool | Performance polyester-cotton blend | Pima Cotton blend |
| Lengths | Mid-calf, Over-the-calf | Crew, Quarter, No-show | Mid-calf, Crew |
| Sizes | Men's 7–12 (one-size stretch) | Men's S/M, L/XL | Men's 7–12 (one-size stretch) |
| Key Features | Reinforced toe & heel, stay-up welt, TrueStay grip option | Cushioned sole, arch support, moisture-wicking | Bold patterns, seasonal designs |
| Machines | Italian-made Lonati | Italian-made Lonati | Italian-made Lonati |
| Quality Control | Hand-inspected at our Texas facility. OEKO-TEX Standard 100 certified materials. | ||
Everything you need to know
Quick answers to the questions we hear most from new white label partners.
What is the difference between white label and private label socks?
White label socks are pre-manufactured styles from our existing catalog that we brand with your labels and packaging. Private label socks are custom-designed and manufactured to your exact specifications. White label is faster (2–4 weeks vs. 6–12 weeks) and requires lower minimums (72 pairs vs. 200+). Many brands start white label and graduate bestsellers to private label.
Can my competitors buy the same socks?
They can access the same base product, but your custom branding, packaging, and market positioning make your offering unique. That said, if exclusivity is critical to your brand, our private label program gives you a fully custom product that cannot be replicated.
What is the minimum order quantity?
72 pairs per style, per color. This lets you test multiple styles without a massive upfront commitment. Most brands start with 2–3 styles at 72–150 pairs each to validate demand before scaling.
How fast can I receive my order?
Standard turnaround is 2–4 weeks from order confirmation. At the Scale tier (1,000+ pairs), we offer an expedited 10-business-day option. Rush orders may be available — contact us for current capacity.
What branding options are included?
All tiers include custom woven or printed labels sewn into the sock. Higher tiers add custom hangtags, belly bands, tissue paper, and branded box packaging. We handle all branding production — just send your logo and brand guidelines.
Do you offer samples before I commit?
Yes. We offer free sample kits for qualified brands at the Growth tier and above. Starter tier brands can purchase a sample pack at cost. Contact us to request yours.
Can I upgrade to private label later?
Absolutely. Many of our most successful private label partners started with white label to validate demand. When you are ready, we provide a seamless transition path with dedicated support for custom product development.
Your branded sock line starts here
Tell us about your brand and we will send you a free catalog, pricing sheet, and sample options — no commitment, no pressure. Most brands launch within 30 days of first contact.
Plug-and-Play Margin for Your Brand
Skip the 6-month custom development cycle. Our white label socks are retail-ready from day one.
Trusted by Teams Who Care About Quality
"The socks are a hit! Folks LOVE them and are asking where they were produced. A lot of people have been wearing them around the office."
"Partnering with DeadSoxy for our dealership giveaways was a slam dunk. The quality exceeded expectations, and our customers can't stop talking about how comfortable they are!"
"The socks have been a huge hit and I am still getting comments from folks about what a great pair of socks they are."
"The socks are a hit! Folks LOVE them and are asking where they were produced. A lot of people have been wearing them around the office."
"Partnering with DeadSoxy for our dealership giveaways was a slam dunk. The quality exceeded expectations, and our customers can't stop talking about how comfortable they are!"
"The socks have been a huge hit and I am still getting comments from folks about what a great pair of socks they are."
White Label Socks FAQ
What is white label vs. private label socks?
What is white label vs. private label socks?
What is the minimum order for white label socks?
What is the minimum order for white label socks?
How long does white label production take?
How long does white label production take?
What branding options are available?
What branding options are available?
What sock styles can I choose from?
What sock styles can I choose from?
What materials are the socks made from?
What materials are the socks made from?
Can I scale from white label to private label later?
Can I scale from white label to private label later?
What sizes are available?
What sizes are available?
Ready to Launch Your Sock Line?
Fill out the form above and our team will follow up within 1 business day to discuss your white label sock program.
