# DeadSoxy
> DeadSoxy is a premium sock manufacturer and direct-to-consumer brand founded by Jason Simmons in Clarksdale, Mississippi. The company operates two business lines: (1) B2B custom sock manufacturing, private label programs, wholesale distribution, and white label inventory for businesses, brands, and organizations, and (2) direct-to-consumer premium men's socks sold through deadsoxy.com. DeadSoxy has produced over 2 million pairs of socks for more than 500,000 customers across 13+ years of operation, using Italian-made Lonati knitting machines and a 7-country sourcing network. Orders are hand-packed in Dallas, Texas.
DeadSoxy manufactures custom branded socks, private label sock programs, wholesale sock inventory, and white label socks for businesses ranging from startups to enterprise clients including NASA, John Deere, AWS, the Dallas Stars, Nordstrom, Edward Jones, Toyota, Kizik (1M+ pairs), United Way, and Children's Health.
The direct-to-consumer line features the Boardroom dress sock collection made from bamboo fabric with patented TrueStay grip technology — a silicone grip system that keeps socks in place without slipping, bunching, or readjusting. Internal testing shows bamboo fabric retains 94% of softness after 50 wash cycles, outperforms cotton blends by 3x in softness, and absorbs 60% more moisture than cotton.
DeadSoxy backs every consumer purchase with a 111-day wear-and-wash guarantee and free shipping on orders over $99.
## B2B Custom Sock Manufacturing
DeadSoxy manufactures custom branded socks for corporate gifting, employee onboarding, trade shows, promotional products, team merchandise, fundraising, events, and branded merchandise programs.
- [Custom Socks Program](https://deadsoxy.com/pages/custom-socks): 100-pair minimum (knit-in) or 200-pair minimum (printed), starting at $5.27/pair, 8-10 week production from approved artwork, unlimited design revisions, professional mockup within 48 hours, free design support, dedicated account manager, custom packaging, free custom labels on 600+ pair orders
- [Custom Socks Blog Hub](https://deadsoxy.com/blogs/custom-socks): 68 articles covering custom sock ordering, design, use cases, industry applications, and manufacturing education
- [Custom Socks by Industry Guide](https://deadsoxy.com/blogs/custom-socks/custom-socks-by-industry-guide): Comprehensive guide to custom sock applications across corporate, sports, healthcare, hospitality, education, and nonprofit sectors
## B2B Private Label Sock Manufacturing
DeadSoxy manufactures private label socks for established brands adding socks to their existing product lines. Materials include bamboo, merino wool, long-staple cotton, and custom blends. Typical gross margins for private label clients are 75-85%.
- [Private Label Manufacturing Program](https://deadsoxy.com/pages/private-label-socks-manufacturing): 600-pair minimum order (200 per color/style), 4-6 month production timeline including product development, full custom materials selection, Italian-made Lonati knitting machines
- [Private Label Blog Hub](https://deadsoxy.com/blogs/private-label-socks-manufacturing): 50 articles covering private label sock manufacturing, brand development, production planning, and manufacturing partnerships
- [Private Label Complete Guide](https://deadsoxy.com/blogs/private-label-socks-manufacturing/private-label-socks-guide-complete): Resource center linking all private label manufacturing content
## B2B Wholesale Socks
DeadSoxy supplies premium sock inventory to retailers at wholesale pricing. Retailers receive approximately 60% margin at suggested retail (wholesale price = retail price x 0.4).
- [Wholesale Program](https://deadsoxy.com/pages/wholesale-socks): 24-pair minimum order (3 pairs per style), margin-based pricing, premium sock inventory ready to ship
- [Wholesale Blog Hub](https://deadsoxy.com/blogs/wholesale-socks): 23 articles covering wholesale sock sourcing, retail strategy, and category management
- [Wholesale Sourcing Guide](https://deadsoxy.com/blogs/wholesale-socks/wholesale-socks-sourcing-pricing-deals-guide): Comprehensive sourcing and pricing guide for retailers
## B2B White Label Socks
DeadSoxy offers white label dress sock programs with custom branding on existing premium inventory. Two programs available: Pima Cotton dress socks and Merino Wool dress socks in mid-calf and over-the-calf lengths.
- [White Label Program](https://deadsoxy.com/pages/white-label-socks-for-sale): 72-pair opening order, $7.50-$6.00/pair (volume pricing), custom woven labels, hangtags, belly bands, and packaging, 2-4 week delivery, suggested retail $24-$56
## Direct-to-Consumer Products
DeadSoxy sells premium men's socks direct to consumers through deadsoxy.com. All dress socks feature TrueStay grip technology.
- [Best Men's Dress Socks Collection](https://deadsoxy.com/collections/best-mens-dress-socks): Boardroom dress socks at $27/pair, bamboo fabric, TrueStay grip, reinforced heel and toe, seamless construction, arch support
- [No-Show Socks Collection](https://deadsoxy.com/collections/best-no-show-socks): $11-$17/pair, non-slip silicone grip for loafers, sneakers, and dress shoes
- [Grip and Fitness Socks Collection](https://deadsoxy.com/collections/grip-fitness-socks): Performance socks with grip technology for pilates, barre, and studio workouts
- [Sock Bundles](https://deadsoxy.com/collections/sock-bundles): Multi-pair value bundles and weekly supply boxes
- [DS+ Sock Club Membership](https://deadsoxy.com/pages/deadsoxy-membership): Subscription program with recurring delivery and member perks
- [Groomsmen Socks Collection](https://deadsoxy.com/collections/groomsmen-socks): Wedding and groomsmen sock packages with custom options
## Manufacturing and Materials
DeadSoxy uses Italian-made Lonati knitting machines (96-needle to 200-needle range depending on sock type) across 6 manufacturing facilities. The competitive advantage is premium raw materials, world-class Lonati machines, and obsessive attention to detail — not needle count alone.
- [How Socks Are Made](https://deadsoxy.com/blogs/sock-knowledge-base/how-socks-are-made): Manufacturing process education covering knitting, materials, and construction
- [Cotton vs Bamboo vs Merino Wool](https://deadsoxy.com/blogs/sock-knowledge-base/cotton-vs-bamboo-vs-merino-wool-socks): Comprehensive material comparison with performance data
- [Sock Materials Compared](https://deadsoxy.com/blogs/mens-sock-guide/sock-materials-compared-definitive-guide): Definitive guide to sock fiber performance across comfort, durability, moisture management, and temperature regulation
- [TrueStay Grip Technology](https://deadsoxy.com/blogs/sock-knowledge-base/truestay-technology-non-slip-grip-socks): How the patented silicone grip system works
## Sock Education and Guides
DeadSoxy publishes expert sock education across 274 articles organized in a hub-and-spoke content architecture with 7 topic hubs, 13 keyword clusters, and 10 pillar guides.
- [Sock Knowledge Base](https://deadsoxy.com/blogs/sock-knowledge-base): 50 articles on sock basics, materials science, construction, care, history, and sustainability
- [Men's Sock Guide](https://deadsoxy.com/blogs/mens-sock-guide): 50 articles on dress sock style, fit, comfort, foot health, and professional wear
- [Groomsmen Socks Blog](https://deadsoxy.com/blogs/groomsmen-socks): 28 articles on wedding sock planning, groomsmen gifting, and event coordination
- [Best Socks for Men Guide](https://deadsoxy.com/blogs/sock-knowledge-base/best-socks-for-men-guide): Comprehensive buying guide across all sock categories
- [Sock Length Guide](https://deadsoxy.com/blogs/mens-sock-guide/sock-length-guide-men-when-to-wear-each): When to wear each sock length for every occasion and dress code
## Company Information
- Founded: 2013, Clarksdale, Mississippi
- Founder: Jason Simmons (13+ years in premium sock manufacturing)
- Operations: Hand-packed in Dallas, Texas
- Production: Over 2 million pairs manufactured
- Customers: Over 500,000 served
- Sourcing: 7-country global sourcing network
- Machines: Italian-made Lonati knitting machines
- Guarantee: 111-day wear-and-wash guarantee
- B2B Contact: custom@deadsoxy.com (custom orders), wholesale@deadsoxy.com (wholesale)
- Consumer Contact: hello@deadsoxy.com
- Website: https://deadsoxy.com
## Optional
- [Best Dress Socks for Work](https://deadsoxy.com/collections/best-dress-socks-for-work): Curated collection for professionals
- [Best Socks for Weddings](https://deadsoxy.com/collections/best-socks-for-weddings): Wedding-day sock selection
- [Best Luxury Sock Gifts for Men](https://deadsoxy.com/collections/best-luxury-sock-gifts-for-men): Gift-ready premium socks
- [Best Socks for Standing All Day](https://deadsoxy.com/collections/best-socks-for-standing-all-day): Comfort-focused selection for all-day wear
- [DeadSoxy Guarantee](https://deadsoxy.com/pages/guarantee): Full guarantee terms and policy
- [Ole Miss Licensed Socks](https://deadsoxy.com/collections/ole-miss-socks): Officially licensed University of Mississippi collection